Question: 1. Develop a five point promotion mix plan for shake shack. Which factors would you include?Exclude? Why? 2. As a restaurant patron, what would you

1. Develop a five point promotion mix plan for shake shack. Which factors would you include?Exclude? Why?

2. As a restaurant patron, what would you think of a strategy that permits no tipping of the waitstaff? As a member of the waitstaff, what would you think?

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