1. Develop a marketing plan for Ai Media Australia (ai-media.tv)– The aspects that you should include are:

a. Identify objectives and issues as well as marketing logic to create customer value;

b. Segmentation, targeting and positioning as well as marketing mix strategies (i.e.,4ps/7ps);

c. Action programmes - how marketing strategies will be turned into specific actions that answer What will be done? When will be done? Who will do it? and How much will it cost (budget)? and controls.

2. Outline the following steps:

a. Define clearly the value proposition of your chosen organisation, product or the brand;

b. Critically evaluate the overall situation of the organisation (should be summarised from the assessment

1) and suggest appropriate marketing mix strategies:

c. Product - define the product attributes/features to reflect your value propositions You are advised to review the threes levels that are accompanied with a product and discuss product line and mix strategies;

d. Pricing – describe the pricing strategy (cost-based, value-based and competition) that you would recommend to the senior management of the organisation and justify your choice;

e. Distribution – outline the distribution strategies, you should discuss a specific distribution strategy (s) - intensive, selective and exclusive. You also need to discuss channel strategies (i.e., direct and/or indirect, channel levels - single vs. multiple);

f. Promotion – critically evaluate the promotion strategies you would recommend (i.e., pull vs. push). You also need to discuss promotional mix strategies (i.e., advertising, salesmanship, sale promotion, publicity and public relations) as well as media strategies. Please beware that your marketing strategies should be aligned with the key issues and objectives and/or value proposition, the organisation's mission and vision.

g. Action programmes – explain how marketing strategies will be turned into specific action programmes.

h. Budget – provide a supporting marketing budget which is essentially a projected profit and loss statement.

i. Control – outline the controls that will be used to monitor the progress.

Please include references

Answer rating: 100% (QA)

1 The marketing plan for Ai Media Australia should include the following a Objectives and issues The objectives of Ai Media Australia should be to increase brand awareness and to generate leads The is... View the full answer