Question: 1. Differentiate between social motives and self-actualisation motives. Include examples of products that appeal to these different motives. (10) 2. You would like to try

1. Differentiate between social motives and self-actualisation motives. Include examples of products that appeal to these different motives. (10)

2. You would like to try a new restaurant in your area. Apply and discuss the 3 elements of learning (stimulus, response and reinforcement) you would go through during this process. (10)

3. Identify any 5 of the individual factors influencing consumer behaviour. (5)

4. With the use of examples, explain 2 types of decision-making. (4)

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