Question: 1. Discuss the 4 different Lifetime Value (LTV) segments. What is customer alchemy? (10 pts) 2. Discuss the different bases for creating a sustainable competitive

1. Discuss the 4 different Lifetime Value (LTV) segments. What is customer alchemy? (10 pts) 2. Discuss the different bases for creating a sustainable competitive advantage. What factors are generally ineffective in creating a competitive advantage? Explain. (10 pts) 3. Define national and private brands. Discuss the advantages/disadvantages of each type of brand for retailers and consumers. (10 pts) 4. Discuss the different sources of private brands. What are the advantages/disadvantages of each? (10 pts) 5. Discuss the different levels of private label involvement. What types of stores tend to use each strategy? (10 pts) 1. Discuss the 4 different Lifetime Value (LTV) segments. What is customer alchemy? (10 pts) 2. Discuss the different bases for creating a sustainable competitive advantage. What factors are generally ineffective in creating a competitive advantage? Explain. (10 pts) 3. Define national and private brands. Discuss the advantages/disadvantages of each type of brand for retailers and consumers. (10 pts) 4. Discuss the different sources of private brands. What are the advantages/disadvantages of each? (10 pts) 5. Discuss the different levels of private label involvement. What types of stores tend to use each strategy? (10 pts)

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