Question: 1. Does it make sense that TSL approached Target to begin with, given TSL's premium product positioning? Why would TSL consider Target as a retail

1. Does it make sense that TSL approached Target to begin with, given TSL's premium product positioning? Why would TSL consider Target as a retail outlet?

2. Do you think TSL would consider dropping the deal and forgoing a chance to end up on Target's shelves? Would this be entirely bad? Explain.

3. What information do you take from their analysis (as represented in the chart)? In other words, what meaning are you able to extract from the information?

4. Who is TSL's primary competitor for Target shoppers? Explain.

5. Do you think TSL should create a new or distinct product to sell through Target, and what are the pros and cons of doing so?

6. What price or package combination (number of bars) do you recommend for TSL given the scenario, and why?

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