$1)$ Dr$.$ Dre$$s core competency in the music industry isn't just his technical skills but his

exceptional ability to embody and influence "coolness$.$ Discuss TWO $(2)$ competitive

advantages of Dr$.$ Dre's persona to the Beats Music. The suggestion of words $200$ to $250$ in

total. $(10$ marks$)$

$2)$ Analyse the VRIO framework of Dr$.$ Dre$$s Beats Music. You may use external sources of

reading materials to support your discussion with the support of APA citations and references.

The suggestion of words $200$ to $250$ in total. $(10$ marks$)$

$*$Footnote $-$ Your work must be supported by citations in the paragraphs and references at the

end of your work. Use American Psychological Association $($APA$)$ referencing to support your

academic writing