1. Examine research tools to develop SWOT and VRIO analysis. 2. Define Business Ethics, Corporate Social Responsibility (CSR), and Sustainability and address how they impact crafting and executing strategy. 3. Evaluate the impact of ethical dilemmas related to an interrrational business venture in the context of Atomo beans market and identify strategies to deal with the problems in a responsible manner. 4. Examine best practices and establish the Moral and Business Case for CSR and Sustainable Business Practices. 5. Analyze strategic options for entering international markets and examine main approaches to establishing an international strategy, 6. Examine strategic options to strengthen a company's international competitive position. 7. Describe key actions needed to develop an organization capable of good strategy 8. Establish the impact of Value Chain activities on a company's cost structure and Customer Value Proposition. 9. Finally, be prepared to communicate your findings accurately and persuasively to all relevant stockholders by preparing an effective In-Class Presentation. 4. Your report should focus solely on the business environment in Canada. You should not include or analysis any data that does not help you to decide whether a market should be developed in Canada. In this context, pay a special attention to the followings: 1. The political and regulatory system in Canada 2. Is Canada a stable country amenable to international business? 3. Is the Canadian legal system transparent, fair, and objective? 4. How important business ethics are for Canadian customers? 3. Is the Canadian legal system transparent, fair, and objective? 4. How important business ethics are for Canadian customers? 5. How relevant and pressing environmental concerns are in Canada? 6. Currency, interest, and inflation rates 7. Opportunities for market entry 8. Can Atomo effectively conduct business in Canada