1. Examine research tools to develop SWOT and VRIO analysis. 2. Define Business Ethics, Corporate Social Responsibility (CSR), and Sustainability and address how they impact crafting and executing strategy. 3. Evaluate the impact of ethical dilemmas related to an international business venture in the context of Atomo beans market and identify strategies to deal with the problems in a responsible manner. 4. Examine best practices and establish the Moral and Business Case for CSR and Sustainable Business Practices. 5. Analyze strategic options for entering international markets and examine main approaches to establishing an international strategy. 6. Examine strategic options to strengthen a company's international competitive position. 7. Describe key actions needed to develop an organization capable of good strategy