Question: 1 . Explain how a company's value chain works. Provide an example to illustrate your response. 2 . RTF Developers is a construction company with

1 .

Explain how a company's value chain works. Provide an example to illustrate your response.

2 .

RTF Developers is a construction company with a presence in several countries. The company currently organizes its marketing department using a functional system of organization, but this seems inefficient. Explain why a geographic organization would benefit the company more than a functional organization.

3 .

Discuss the social and ethical concerns that the boom in digital technology has created for marketers.

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