Question: 1. Explain how marketers use segmentation and targeting. 2. Give examples of classical conditioning and operant conditioning in marketing. Do the same for cognitive learning?

1. Explain how marketers use segmentation and targeting.

2. Give examples of classical conditioning and operant conditioning in marketing. Do the same for cognitive learning?

Explain each of the five steps of the consumer decision making process. Under what circumstances, if any, would consumers skip one or more of the steps?

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