Question: 1: Explain how the Boston Consulting Group (BCG) model might be used in this case studies and to assess the health of a firm's production

1: Explain how the Boston Consulting Group (BCG) model might be used in this case studies and to assess the health of a firm's production mix and to suggest a strategies.

2: Do you think that marketing mix strategy employed here could be applied equally as well to other products? Why or why not?

4: Does Koji have a competitive strategy plan? If you feel that it does, what is that plan? If you feel that it does not have such a plan, explain your reasoning.

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