1. Explain what a "need" is. 2. Define and explain what a "want" is and provide an example. 3. Establish the difference between needs and wants and define in which one, the Marketing department should work over. 4. Describe segmentation and explain the 4 types of variables we use to segment the market ( Demographic, Geographic, Psychographic and Behavioral) 5. We had defined the segmentation for consumer and for business market. Establish the differences in segmentation between the 2 types of markets. 6. Illustrate what positioning means and provide an example. 7. Into the major steps in developing effective communications that we had covered in the Unit 6, slide 10 to 18. Explain each of the "Communication objectives". (See the following image as a reference) Communications Objectives Category need Brand awareness Brand attitude Purchase intention 8. Develop the Public relations Functions (Unit 7, Slide 27)