Question: 1. flat rate( or programmatic direct) is when: a. advertising is bought and sold at a set price and run date b. advertisers and publishers

1. flat rate( or programmatic direct) is when: a. advertising is bought and sold at a set price and run date b. advertisers and publishers trade directly without and ad exchange c. discounts are given for bulk purchase of ad inpressions d. ad space is sold internationally

2. when an internet user searches for the keyword "Paris Hilton latest scandal" and sees advertisements for Hilton Hotel bookings, this type of advertisement serving is called:

a. geo-targeting

b. frequency capping

c. contextual advertising

d. native advertising

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