1. For a search engine, "relevance" refers to:

	a.	The level of traffic in a website.
	b.	How many pages on the website are linked to one another (interlinking of pages on the website).
	c.	The degree to which a webpage's content aligns with consumers queries.
	d.	Whether a vistor has previously visited the website.

2. In search engine practice, indexing refers to the process of discovering new pages and content on the internet.

True

False

3. The likelihood of winning a keyword phrase in Ad Word Auction depends primarily on the relevance of the website to that keyword phrase, and not to the previous performance of the website account.

True

False

4. To create ads that are relevant to consumers searching for athletic shoes, an advertiser wants to show her ad only for searches that use the term "athletic shoes". Which keyword setting will achieve this goal?

	a.	"athletic shoes"
	b.	+athletic+shoes
	c.	[athletic shoes]
	d.	athletic shoes