1. Give an overview of what is meant by social marketing. 2. Briefly outline some issues of...

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1. Give an overview of what is meant by social marketing.

2. Briefly outline some issues of importance to critical marketers.

3. Describe the major components of a marketing strategy. How are these major components related?

4. Identify the tasks involved in developing a marketing strategy.

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Auditing Cases An Interactive Learning Approach

ISBN: 978-0132423502

4th Edition

Authors: Steven M Glover, Douglas F Prawitt

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Posted Date: Apr 01, 2024 06:25 AM

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1. Give an overview of what is meant by social marketing. 2. Briefly outline some issues of...

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Auditing Cases An Interactive Learning Approach

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