1) How a brand differs from a product:: 2) What does not relate to Main Brand Dimensions? a. symbols b. functional benefits c. country of origin d. emotional benefits 3) Which of listed below does not depend to product associations? a way of use b. perceived quality c. symbols d. competencies 4) Which of these questions to a brand comes from customer's perspective? a. who is target customer? b. will it be worth to use? c. who are the main competitors? 5) What is the difference between brand identity and image? 6) What is brand awareness? a. consumers ability to identify the brand correctly as having been seen or heard before b.consumers perception of the brand and what associations come to mind c. consumers ability to identify the brand under different conditions d. consumers ability to remember the brand 7) Why positioning is so important for brand strategy? 8) In Brand positioning, what is overpositioning and what are the consequences? 9) What kind of situation can occur if a company changes its branded name? 10) Make a list of distribution channels that your Brand Project, called would use for selling its products or services: 11) Does awareness of the country makes the brand strong? 12) Which of listed associations does not prescribed to the secondary brand associations? a. innovations b.country of origin c. distribution channel d. events 13) In terms of Branding Strategy, what are the main differences between corporate brand and product brand strategies? 14) In terms of Brand Growth Strategy, a strategy that uses master brand to endorse a new brand when the company attempts to move to a more distant product category, is: a. Sub-branding b. Super-branding c. Brand bundling d. Brand bridging 15) In terms of Brand Management Over Time, why is managing a transition of a brand often quite risky? 16) In terms of Global Branding, what are the main issues that a brand can face in foreign markets? 17) Why measure the brand equity? 18) In terms of Measuring Brand Equity, can market share be as an indicator of brand equity? Why