1) The basic attributes or functions of a product reflect:

a. the core benefit level

b. the generic product level

c. the expected product level

d. the augmented product level

e. the potential product level

2) What does not relate to Main Brand Dimensions?

a. symbols b. functional benefits c. country of origin d. emotional benefits

3) What is the brand equity about?

4) Which of these questions to a brand comes from customers perspective?

a. who is target customer? b. will it worth to use? c. who are the main competitors?

5) What is the difference between brand identity and image?

6) What is brand awareness?

a. consumers ability to identify the brand correctly as having been seen or heard before b. consumers perception of the brand and what associations come to mind c. consumers ability to identify the brand under different conditions d. consumers ability to remember the brand