1) The basic attributes or functions of a product reflect: a. the core benefit level b. the generic product level c. the expected product level d. the augmented product level e the potential product level 2) What does not relate to Main Brand Dimensions? a. symbols b. functional benefits c. country of origin d. emotional benefits 3) What is the brand equity about? 4) Which of these questions to a brand comes from customer's perspective? a who is target customer? b. will it worth to use? c. who are the main competitors? 5) What is the difference between brand identity and image? 6) What is brand awareness? a.consumers ability to identify the brand correctly as having been seen or heard before b. consumers perception of the brand and what associations come to mind c.consumers ability to identify the brand under different conditions d.consumers ability to remember the brand 7) Why positioning is so important for brand strategy? 8) In Brand positioning, what is overpositioning and what are the consequences? 9) What kind of situation can occur if a company changes its branded name? 10) Make a list of distribution channels that your Brand Project, called would use for selling its products or services: 11) In terms of Secondary Associations, what is not a benefit of co-branding? a. corporate mergers b. combined loyal customer basis c. shared promotional expenses d.combined strength of two brands 12) Which of listed associations does not prescribed to the secondary brand associations? a. Innovations b. country of origin c. distribution channel d. events 13) In terms of Branding Strategy, what are the main differences between corporate brand and product brand strategies? 14) In terms of Brand Growth Strategy, point out potential benefits and risks of downscale extension: 15) In terms of Brand Management Over Time, why is managing a transition of a brand often quite risky? 16) In terms of Global Branding, what are the main issues that a brand can face in foreign markets? 17) Why measure the brand equity? 18) In terms of Measuring Brand Equity, can market share be as an indicator of brand equity? Why? 1) Which of the following functions of a brand does not so closely relate to a business function? a. reliability b. strong differentiation c. optimization by buying the best product in a category d. source of financial returns 2) What does not relate to Main Brand Dimensions? a. symbols b. functional benefits C. country of origin d. emotional benefits 3) What is the brand equity about? 4) Selecting attributes which will create long term competitive advantage, means: a. segmentation b. targeting c. positioning 5) What is the difference between brand identity and image? 6) Which of these components does not belong to brand equity? a. perceived quality b. consumers c. brand awareness d. brand associations e. brand loyalty 7) How does brand equity management affect positioning? 8) In Brand positioning, what is overpositioning and what are the consequences? 9) What kind of situation can occur if a company changes its branded name? 10) Make a list of distribution channels that your Brand Project, (called would use for selling its products or services: 11) Consumers perceptions about retailer's assortment within a product category depends on: a. brand bundling strategy b.country/city of origin branding strategy c. channel of distribution branding strategy d. combination of existing and new brands 12) Which of listed associations does not prescribed to the secondary brand associations? a. innovations b. country of origin c. distribution channel d. events 13) In terms of Branding Strategy, what are the main differences between corporate brand and product brand strategies? 14) How can brands, especially the ones that don't have a very positive image, enhance their brand equity through the extensions? 15) In terms of Brand Management Over Time, why is managing a transition of a brand often quite risky? 16) In terms of Global Branding, how can a cultural environment influence a brand strategy? 17) What is more important for a brand: the sources of brand equity or financial brand value? Why? 18) In terms of Measuring Brand Equity, can market share be as an indicator of brand equity? Why