Question: 1. How do consumers create content using social media? 2. What benefits do social media provide firms in their international marketing activities? 3. What disadvantages

1. How do consumers create content using social media?

2. What benefits do social media provide firms in their international marketing activities?

3. What disadvantages do social media pose for internationalizing firms?

4. Describe how firms use social media in international marketing communications.

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1 Consumers create content using social media platforms by sharing their thoughts opinions photos videos and experiences with others They can post upd... View full answer

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