Question: 1. How do the three (3) different types of purchasing decisions (straight rebuy, modified rebuy, new task) influence the time and effort a buyer

1. How do the three (3) different types of purchasing decisions (straight 

1. How do the three (3) different types of purchasing decisions (straight rebuy, modified rebuy, new task) influence the time and effort a buyer might allocate to the different steps of the purchase decision process? 2. List and compare the probable functional, situational, psychological, social, and knowledge needs of a) a large financial investment office and b) a college student, both of whom are looking to purchase a new computer printer. 3. Explain the role of functional attributes and psychological attributes in the post-purchase determination of customer satisfaction. 4. How might salespeople use their knowledge of the multi-attribute evaluation model to plan and deliver their sales presentations to a buyer?

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