Question: 1. How does marketing research impact pricing decisions? (explain) 2. Compare the descriptive and the causal research approaches. (explain) 3. Discuss the unique characteristics of

1. How does marketing research impact pricing decisions? (explain) 2. Compare the descriptive and the causal research approaches. (explain) 3. Discuss the unique characteristics of observation methods. (explain) 4. Discuss the difference between a concrete variable and an abstract construct. (explain)

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