1/ How does technology impact marketing, including the methods for marketing? Does the specific target audience impact the method? If so, in what manner does your target audience require different methods? Explain.

2/ Understanding the term Diversity in advertising, marketing, and content creation, as well as diversity in hiring practices, is part of your job as a creative and as a human. Stereotypes prevent diversity by creating a belief system that is often not found in fact but fueled by emotion. What do you see in your world as a diversity challenge? Define it, and identify what you can do to improve it.

3/ Kelloggs released two new products in 2020: Mermaid Waffles and Unicorn Waffles: https://www.bestproducts.com/lifestyle/a33564605/kelloggs-unicorn-and-mermaid-waffles/. You have been tasked with creating an IMC campaign for the new products. Create a PowerPoint presentation and include the following:

1. Set 1-2 goals
2. Choose your campaign theme (i.e. consistent/central message)
3. Identify your target audience
4. Decide how you will share your message (i.e. elements from the promotional mix)
5. Provide one example from your IMC campaign (i.e. in-store promotion, commercial, print ad, social ad, radio spot, etc.)