$1.$ How has SHEIN's direct$-$to$-$consumer $($DTC$)$ business model enabled it to capture significant market share in the global fast fashion industry? Discuss the strategic implications of SHEIN's market positioning and its impact on traditional and online competitors.

$2.$ Discuss SHEIN's core competencies. How do these competencies support its business model innovation and enable SHEIN to disrupt the fast fashion industry?

$3.$ How has SHEIN utilized digital marketing and social media strategies to generate awareness and interest in its products among potential customers, particularly within the Generation Z demographic? Discuss the effectiveness of these strategies in moving potential customers from the "Awareness" stage to the "Interest" stage of the adoption funnel.

$4.$ Identify the barriers to entry in the fast fashion industry that SHEIN faced and discuss how the company has successfully overcome these barriers. Analyze how SHEIN$$s entry and growth strategies have altered the competitive dynamics within the fast fashion industry. How does this reflect Bryce and Dyer$$s views on challenging established players?

$5.$ Analyze SHEIN's potential for strategic renewal based on Allen and Zook$$s HBR article. How can SHEIN ensure that its search for a second growth engine does not compromise the success of its existing fast fashion business, without diluting its brand, or alienating its current customer base?

$6.$ Considering the Savannah Bananas' approach to breaking traditional rules for entertainment, suggest how SHEIN could innovate its product launches or fashion shows to stand out in the fast fashion industry. How could SHEIN disrupt the conventional fashion show format or product release strategy to create buzz and attract media attention?