Question: 1 . How would you characterize IDEO s human - centered innovation culture, process, and philosophy? What are the core elements? 2 . Why not

1. How would you characterize IDEOs human-centered innovation culture, process, and philosophy? What are the core elements?
2. Why not start out with a survey? It would have been quicker and cheaper, and IDEO could have involved many more customers.
3. You watched the customer interview video (Chapter 3.2 in the online multimedia portion) from IDEOs exploratory phase. What features of the interaction contributed to the teams ability to identify relevant pain points?

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