1. How would you define rationality in consumer behavior?Are consumers rational?Give examples from own experiences.

2. Summarize the various influencers on behavior from the different articles.Which one would you rate as the most important or influential from your own experience?

3. How do these articles relate to marketing strategy, and allow marketers to make informed decisions?

Article links:

https://hbr.org/2009/07/the-end-of-rational-economics

https://www.nytimes.com/2007/05/02/business/02leonhardt.html

https://hbr.org/2008/12/nudge-your-customers-toward-better-choices

https://academic.oup.com/jcr/article/35/3/472/1856257