1. I found social networking examples unique in the 2016 presidential election in the United States. When Donald Trump used social media during his election and his time in office, he used Twitter, Facebook, and Instagram to market and relay information to his followers. Donald Trump consistently interacted through these networks to state his opinions in ways no other president did which helped him win the election in 2016.

 

2. I found his approach compelling as Donald Trump used humour and simple language to spread his messages across all media platforms. Using fear and simple language, he was compelling to enough people on social media that his marketing team could use the data to target his voters. Trump was able to change his campaign approach based on the data he collected for each city he visited.  

 

3. It relates to my current understanding of marketing as I know that influencers have a unique ability to promote products and services, so why not an election. Donald Trump has built his own personal brand, and with the assistance of social media, he was able to address all his voter's concerns. Trump understands that marketing needs to address your audience's feelings, needs, and wants instead of just selling an idea. Trump delivered this to his voters in the 2016 election using data from his followers on social media.

 

Q1 Do you think Trump's personal branding would decrease or increase if he had lost the presidential election in 2016? 

Q2 Do you think it's ethical for election campaigns to use data mining to create their political platform?