1. Identify a problem faced by a local business or charitable organization 2. Propose a research project addressing the problem. 3. Develop a research proposal that implements each step of the marketing research process. o The steps of the marketing research process and ways to do market research are discussed in your text beginning on page 106. o Steps should include the management problems addressed, the research objectives (exploratory, descriptive or causal), your research approach (see table 4.1), the information you are trying to obtain, how you intend to obtain that information (Contact method) and from who (sample) and how (research instrument), and why you made these choices. 4. Discuss how the research results will help the business or organization