Question: 4.6 In a small group, identify a problem faced by a local business or charitable organisation and propose a research project addressing that problem. Develop
4.6 In a small group, identify a problem faced by a local business or charitable organisation and propose a research project addressing that problem. Develop a research proposal that implements each step of the marketing research process. Discuss how the research results will help the business or organisation. (AACSB:
Communication; Reflective thinking)
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