Question: In a small group, identify a problem faced by a local business or not-forprofit organisation and propose a research project addressing that problem. Develop a

❶ In a small group, identify a problem faced by a local business or not-forprofit organisation and propose a research project addressing that problem.

Develop a research proposal that implements each step of the marketing research process. Discuss how the research results will help the business or not-for-profit organisation. (Learning Objectives 1, 2 and 5) (AACSB:

Communication; Analytical Thinking; Reflective Thinking)

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