Question: 1) Identify and explain 5 key evaluation criteria a consumer is likely to use when deciding to purchase interactive home fitness products? Use research to

1) Identify and explain 5 key evaluation criteria a consumer is likely to use when deciding to purchase interactive home fitness products? Use research to support your answer. 2) How does Peloton rank on each of these criteria, and why? (Excellent, Good, Fair, Poor)? 3) Identify and briefly explain three evaluation criteria that sports equipment retailers are most likely to use when deciding to resell interactive home fitness products

4) Analyze the impact of the following macro-environment forces on the interactive home fitness products market over the next 12-24 months. Use research to support your answer a) social/cultural b) competition c) economic d) technology e) political/legal

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