Question: (a) Identify and explain 5 key evaluation criteria a new single-family home buyer is likely to use in selecting a home builder (to buy the

(a) Identify and explain 5 key evaluation criteria a new single-family home buyer is likely to use in selecting a home builder (to buy the house from)? Use research to support your answer.

(b) How does Lennar Corporation rank on each of these criteria, and why? (Excellent, Good, Fair, Poor)?

(c) Identify and briefly explain three evaluation criteria that realtors are most likely to use when deciding to list and sell homes for builders (such as Toll Brothers, Lennar, etc.).

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a Key Evaluation Criteria for Home Buyers 1 Reputation and Reviews Homebuyers often rely on the reputation of a home builder as a crucial criterion Positive reviews and testimonials from previous buye... View full answer

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