Question: 1. Identify the main customer acquisition tools. 2. What is online display advertising, and how does it relate to offline display advertising? 3. Discuss whether

1. Identify the main customer acquisition tools.

2. What is online display advertising, and how does it relate to offline display advertising?

3. Discuss whether or not generating publicity is one of the few marketing communications activities that has not changed much as a result of the internet.

4. Do affiliate programs tend to attract many websites or blogs that can generate a large volume of traffic that results in sales? Why or why not?

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