What are the significant changes taking place in todays business environment that are forcing management decision makers
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What are the significant changes taking place in today’s business environment that are forcing management decision makers to rethink their views of marketing research. Discuss the potential impact that these changes might have on marketing research activities.
Related Book For
Essentials of Marketing Research
ISBN: 978-0073404820
2nd edition
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
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