1) If a customer provides us an email address, does this automatically mean that we have the right to use it in our marketing materials? Why or why not? What can we do to help alleviate any misunderstandings that may occur if we misread our customers intent when the customer gave us their email address?

2) What information other than the basic customer contact information like name and address do you believe is the most important to collect for marketing purposes? Why do you feel that way?