Question: 1. If segments are wanted when using conjoint analysis the segmentation needs to happen BEFORE the conjoint analysis like in the IBM Case. True or

1. If segments are wanted when using conjoint analysis the segmentation needs to happen BEFORE the conjoint analysis like in the IBM Case.

True or False

2. The conjoint model can be used to identify how much a respondent values each of the attribute levels that are asked about in the conjoint survey.

True or false

3. In conjoint analysis, the survey uses questions that directly ask about the importance of a dimension such as "How important is price to your decisions?"

True or false

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