$1.$ If you$$re in the main Reports $>$ Lifecycle section, there are two ways you can you tell if any advertising campaigns were running during the timeframe you$$re looking at$?$ What are the two the ways?

Navigate to the Advertising section to analyze$/$answer the following questions

$2.$ What was the total Ads cost of Google Merchandise Store$$s advertising?

$3.$ Which advertising strategy did they invest the most in$?$ How much did they invest in it$?$

$4.$ How much Total Revenue was generated from all the advertising strategies?

$5.$ Why do you think the Ads cost for Paid Search was $$0$ for the Google Merchandise Store?

$6.$ Without including campaign Ads cost, there is a $60\%$ profit margin $(60\%$ of revenue are profit, the other $40\%$ is cost of goods sold$)$ on products sold through the Google Merchandise Store. What was the gross profit from marketing for the Cross$-$network strategy?

$7.$ Using the gross profit from marketing from the previous question, calculate the ROAS $($return on ad spend$)$ for the strategy? Use the metrics Google Ads Cost and marketing profits before ad spend costs $($from question $5)$ to calculate ROAS. Do not use the ROAS metric already calculated in Google Analytics $4$ because the platform uses a different $($less detailed$)$ formula than the textbook. Write your answer as a percentage.

$8.$ Which Google Ads campaign generated the highest number of Clicks?

$9.$ Your manager indicates that the basic objective of advertising campaigns for the Google Merchandise Store is to achieve a positive Return on Ad Spend $($ROAS$).$ Using the Google Ads data and based on the current campaigns should you continue to invest in the current paid advertising strategy? Why or why not?