1. ILLUSTRATE A BASIC MARKETING PLAN 2. WHAT ARE THE KEY FACTORS THAT INFLUENCE CONSUMER BEHAVIOR 3. USING A PRICING STRATEGY MATIX ,RECOMMEND FOUR PRICING STRATEGIES THAT WOULD BE AVAILABLE FOR A NEW MARKET ENTRY 4. WRITE BRIEF NOTES ON THE FOLLOWING PROMOTION STRATEGIES - ADVERTISING -SALES PROMOTION -PRODUCT PLACEMENT -PERSONAL SELLEING 5. USING A DIAGRAM EXPLAIN THE STAGES OF A PRODUCT LIFE CYCLE 6.GIVING A REASON FOR EACH, CONSIDER WHERE THE PRODUCT LIFE CYCLE THE FOLLOWING PRODUCTS WOULD BE NOWADAYS : - ELECTRIC CARS -POSTAL STAMPS -CIGARETTES -SMARTPHONES 7. EXPLAIN THE MEANING OF PRODUCT MIX . SHOW HOW THIS CAN BE DISTINGUISHED FROMMARKETING MIX 8. LIST AND EXPLAIN ELEMENTS OF THE MARKETING MIX 9. EXPLAIN IN DETAIL THE PROCESS OF THE NEW PRODUCT DEVELOPMENT IN THE CONTEXT OF EXPANDING THE PRODUCT MIX OF A BUSINESS 10. INVESTIGATE AND EVALUATE THE GENERIC COMPETITIVE STRATEGIES THE A PRODUCER/BRAND OWNER CAN USE IN ORDER TO SUCCEED IN A COMPETITIVE ENVIRONMENT. 11. DISCUSS THE WORK OF PORTER , IN PARTICULAR THE MEANING AND IMPLICATIONS OF THE THREE GENERIC STRATEGIES " COST LEADERSHIP , DIFFERENTIATION AND FOCUS" AND HOW THEY MIGHT APPLY IN THE CONTEXT OF STRATEGIC MARKETING 12.EXPLAIN THE REAL MEANING OF MARKETING . SHOW HOW THIS CAN BE DISTINGUISHED FROM SELLING 13.SEGMENTATION IS AT THE HERAT OF MARKETING STRATEGY. EXPLAIN THE IMPORTANCE OF MARKET SEGMENTATION. CHOOSE TWO MARKETS ( ONE FROM A CONSUMER AND ONE FROM AN ORGANISATIONAL MARKET) AND SHOW HOW THESE MAY BE SEGMENTED. 14. DISCUSS THE ASSEMBLY OF A COMPANY'S PRODUCT MIX , GIVING REASONS FOR MIX OPTIMIZATION AND WAYS IN WHICH THIS MIGHT BE ACHEIVED.