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What should you do if your competitor has a big public blunder?

Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business.

Amplify the competitor's blunder, telling your followers "See this? We would never do this."

Maintain a helpful approach and have empathy for the company's missteps. Reply thoughtfully and empathetically to posts where appropriate.

Stay completely silent and make sure your company never experiences the same thing.