$1.$ In Chapter One of the text, we learn how traditional direct marketing is the predecessor and "root" of e$-$commerce$/$digital marketing. Discuss at least three of the ways that direct marketers are uniquely ready to take advantage of e$-$commerce and digital marketing based on their traditional methods. Then consider what at least three of the pitfalls for direct marketers on the Internet if they stick too close to their "old$-$school $"$ ways. Provide a paragraph for each of these points.