1) In week 5 we learned how to develop and design business documents including visual aids. Look at the included word doc/pdf titled "ENG2305.Short Report. Design Application Assignment 2 S2020". This document is a short report but with a very poor design. Your job is to format and design this short report so that it is professional, appealing, and functional.

Professional: Smart design choices for your audience, purpose, and high quality.

Appealing: Draws your audience's attention to a creative, well-formatted, and attractive report.

Functional: Organized well and clearly designed sections that make reading easy and comfortable.

2) You must use the word doc file to edit the short report in the following ways.

Report Requirements:

a) Add a title.

b) The report should include the following clearly designed sections:

• purpose or background for the report,
• problems/issues,
• findings/conclusions, and
• recommendations

c) Make the Visual Aids easy to find, well-positioned, or placed near the text they match, and big enough to read easily.

d) The improved formatted short report can be 1-2 pages long but no more than 2 pages.

Report Considerations:

a) Format

b) Organization of content

c) Placement of Visual Aids

d) Font type and size choices

e) Head Title and Subtitles

f) Use of colour

g) Use of added graphics or design features

PURPOSE For building a good reputation and improving brand for Travel & Tour company, we do this investigation about the service and sales in four regions. In order to bring new customers and return the old customers, we analyzed the situations in each region, conclude with some recommendations PROBLEMS 1. There is few return customers in Toronto and North York the Number of cose and the percentage of her ( 2. Satisfaction of customer in Toronto and Nash York are very low. 3 The number of customer in Bampee and Scarborough is too small, and also the venue from Brampton and Scarborough is low. Revenue of region (5) Toronto 456.000 Sampton 120.000 North York Scarborough 36.21941.645 287.000 232.000 100% 21.10 2 FINDINGS 1. Prices are too high in Toronto and North York, but more reasonable in Brampton and Scarborough 2. In Toronto and North York. starts are not always friendly and helpful, and couldn't give great support when customer requires. But the service is great in Brampton and Scarborough 3. The market is big in Toronto. It has the most customer and the biggest revenue 4. Satisfaction of customer is high in Brampton and Scarborough 5. The customers have stronger purchasing power in Brampton and Scarborough than in Toronto and North York Power of Consumption (S) table Power of consumption RECOMMENDATIONS 1. Develop the management in Toronto and North York.Improve employee's ability of business and service quality 2. Adjust the price to be reasonable in Toronto and North York. 3. Make strategy in each region to offer promotions to attract more new customer in Brampton and Scarborough and return more old customer in Toronto and North York PURPOSE For building a good reputation and improving brand for Travel & Tour company, we do this investigation about the service and sales in four regions. In order to bring new customers and return the old customers, we analyzed the situations in each region, conclude with some recommendations PROBLEMS 1. There is few return customers in Toronto and North York the Number of cose and the percentage of her ( 2. Satisfaction of customer in Toronto and Nash York are very low. 3 The number of customer in Bampee and Scarborough is too small, and also the venue from Brampton and Scarborough is low. Revenue of region (5) Toronto 456.000 Sampton 120.000 North York Scarborough 36.21941.645 287.000 232.000 100% 21.10 2 FINDINGS 1. Prices are too high in Toronto and North York, but more reasonable in Brampton and Scarborough 2. In Toronto and North York. starts are not always friendly and helpful, and couldn't give great support when customer requires. But the service is great in Brampton and Scarborough 3. The market is big in Toronto. It has the most customer and the biggest revenue 4. Satisfaction of customer is high in Brampton and Scarborough 5. The customers have stronger purchasing power in Brampton and Scarborough than in Toronto and North York Power of Consumption (S) table Power of consumption RECOMMENDATIONS 1. Develop the management in Toronto and North York.Improve employee's ability of business and service quality 2. Adjust the price to be reasonable in Toronto and North York. 3. Make strategy in each region to offer promotions to attract more new customer in Brampton and Scarborough and return more old customer in Toronto and North York