Question: 1. Increasingly, firms are using artificial intelligence and leveraging data to better understand customer preferences, use of products, and operations of the firm to build

1. Increasingly, firms are using artificial intelligence and leveraging data to better understand customer preferences, use of products, and operations of the firm to build a foundation for

a. path dependency.

b. sustainable competitive advantage.

c. social substitutability.

d. social complexity.

2. An important implication of the balanced scorecard is that managers need to look at their job as primarily balancing stakeholder demands.

True

False

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