Question: Increasingly, firms are using artificial intelligence and leveraging data to better understand customer preferences, use of products, and operations of the firm to build a

Increasingly, firms are using artificial intelligence and leveraging data to better understand customer preferences, use of products, and operations of the firm to build a foundation for Multiple Choice path dependency. sustainable competitive advantage. social substitutability. social complexity

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1. To generate a discussion on the concept of roles

6. What information processes operate in communication situations?

3. How can we use information and communication to generate trust?