1. Joe attended a workshop where the Quality Function Deployment (QFD) method of new product development was explained. During the workshop he asked the following question, This all seems very complex and quantitative to me. I prefer qualitative checks instead. They are less confusing. If you were the workshop leader, how would you address Joes concern?

2. What are the advantages and disadvantages to having a heterogeneous new product development team?

3. Dr. Askew was the chairman of the Freshman Program Committee at Mountain Home University. This committee was designing a new curriculum for freshman. Explain how Dr. Askew might perform all three boundary-spanning activities.

4. The CEO of Cromwell Electronics has put together an autonomous new product development team. Now he is trying to decide what type of a leader to appoint to head the team. What should he look for in the leader of this team to improve its chances of success?

5. What is a project charter and a contract book? Explain their purpose and how they are related to each other?

6. Marion has argued that with modern information technologies, collocation of team members is no longer important. How would you respond to this claim?

7. When John Vegas contacted Dr. House about developing a marketing plan for Gerusa, a company that uses Photodynamic Therapy to treat cancer, Dr. House learned the following facts. Mr. Vegas lived in Kentucky. Dr. House was in North Carolina. The marketing expert lived in New Mexico. The medical director lived in Germany, and the scientist who had come up with this cancer treatment lived in Russia. What type of team would work for this far-flung organization? What problems might they encounter?

Thanks