Question: oe attended a workshop where the Quality Function Deployment (QFD) method of new product development was explained. During the workshop, he asked the following question:

oe attended a workshop where the Quality Function Deployment (QFD) method of new product development was explained. During the workshop, he asked the following question: "This all seems very complex and quantitative to me. I prefer qualitative checks instead; they are less confusing." If you were the workshop leader, how would you address Joe's concern?

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