1. Just based on the chart below, why do you think that some brands have greater market share than others? Explain your reasoning.

	Heinz41	Heinz32	Heinz28	Hunts32
Unit Sold =	182	1458	851	307

2. From the table, what do you conclude about the effectiveness of these displays? Explain your reasoning. From the table, what do you conclude about the effectiveness of these brands' features? Explain your reasoning.

	Heinz41	Heinz32	Heinz28	Hunts32
Times displayed	63	278	214	125
Times displayed/bought	24	215	158	57
Percentage	38%	77%	74%	46%
Correlation	0.194	0.168	0.272	0.239
Times Featured	91	183	192	128
Times featured/bought	14	151	107	28
Percentage	15.38%	82.51%	55.73%	21.88%
Correlation	0.066	0.161	0.149	0.076

3. Economists state there is a law of demand for consumer purchases that basically says there is a negative relationship between a products price and the amount of that product a consumer purchases. From the table below, does the correlation between each brands price and the amount they purchase support this idea? Explain your reasoning.

	Heinz41	Heinz32	Heinz28	Hunts32
Average =	$4.63	$3,14	$4.32	$3.36
Std. Dev =	0.452	0.547	0.751	0.531
Correlation =	-0.173	0.084	-0.293	-0.272

4. Brand loyalty is defined as a customer buying one brand 75% (or more) of the time. This is admittedly a simple definition. What do you conclude about these customers brand loyalty? Explain your reasoning.

Heinz41 - Brand Loyalty: 0.

Heinz32 - Brand Loyalty: 10.

Heinz28 - Brand Loyalty: 4.

Hunts32 - Brand Loyalty: 3.

No Brand Loyalty: 119.

5. Suppose you have been hired as a data consultant for Hunts32 brand ketchup. Use the information from your data analysis and written analysis and provide two suggestions to improve the Hunts brand market share.