1. Marketing can help the entire organization by:

1. Making low cost products
2. Making premium priced products
3. Selling only low priced products
4. Creating brand equity in the marketplace

2. Finance can help the entire organization by:

1. Keeping the average cost of capital higher rather than lower
2. Keeping the average cost of capital lower rather than higher
3. Selling more product while keeping advertising costs low
4. Maintaining good cost records for operations and marketing

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