1- Market-skimming pricing is A strategy with high initial prices to "skim" revenue. o A strategy with market-based prices to raise revenues. o A strategy with competition-based prices to raise revenues o None of the answer choices is correct. 2- The product o Creates value o Delivers value o Capture value o None of the answer choices is correct. 3- Reminder advertising is used for o Old and well known brand products. o Old and NOT well-known brand products. o New products. o None of the answer choices is correct. 4. 4- is used when introducing a new product category. o Informative advertising. o Scientific advertising. o Reminder advertising. o None of the answer choices is correct. 5- The reach in advertising is o None of the answer choices is correct. o Segmentation targeting and positioning analysis. o Segmentation togetherness monitor. o Seller targeting mechanism