1. Market-skimming pricing is __________
   • A strategy with high initial prices to skim revenue.
   • A strategy with market-based prices to raise revenues.
   • A strategy with competition-based prices to raise revenues
   • None of the answer choices is correct.

2. The product __________
   • Creates value
   • Delivers value
   • Capture value
   • None of the answer choices is correct.

3. Reminder advertising is used for ______________
   • Old and well known brand products.
   • Old and NOT well-known brand products.
   • New products.
   • None of the answer choices is correct.

4. __________ is used when introducing a new product category.
   • Informative advertising.
   • Scientific advertising.
   • Reminder advertising.
   • None of the answer choices is correct.

5. The reach in advertising is ____________.
   • None of the answer choices is correct.
   • Segmentation targeting and positioning analysis.
   • Segmentation togetherness monitor.
   • Seller targeting mechanism.