Question: 1. Metrics must focus upon customer needs and expectations. Explain the meaning of this statement. Why have customers become more important for performance measurement? What

1. "Metrics must focus upon customer needs and expectations." Explain the meaning of this statement. Why have customers become more important for performance measurement? What role, if any, should customers play in developing supply chain metrics?

Please provide unique and relevant answer. lt should not be the same with other answers. Word limit should be between 400-500 words.

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