$1$ Multiple Choice $2$ points

The Sherpani brand is a product leader in lifestyle bags for women. The brand is inspired by modern alpine culture. The firm makes great effort to reflect this culture in its bags' modern, natural, and minimal design and in the natural, eco$-$friendly materials it uses to create its products. Which step of successful branding strategy does Sherpani exemplify?

Capture feedback.

Conduct brand research.

Create a consistent brand image.

Create consistent brand messaging.

Deliver a quality product.